Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Specify your "who"
Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?
If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else.
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How do I find your "who"
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...
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774 reads
How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make a...
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620 reads
How to know when you have a marketing problem
Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.
You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or...
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580 reads
How to resonate with your audience
You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For ...
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540 reads
CURATED FROM
CURATED BY
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
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Types Of People Who Blame
- People who can always find something else to blame.
- People who blame themselves for everything, even when they’ve had nothing to do with an unfortunate outcome.
- People who blame fate or a higher power, especially when there’s no one else who could conceivably have caused the ...
Find mentors who can guide you
When you're learning something in school, you're learning from people who know something you don't know. Continue in that throughout your life. Mentors go beyond teachers and bosses. Develop relationships with people who you can observe, and see how they do things.
You can minimize mistake...
3. Differentiate Your Game
Now that you understand your competitors and your own audience, you’ll also have to identify ways to set your game apart from well-established products and newcomers alike. As you probably know, the gaming market is very large and very crowded, so your vision for your app must offer something you...
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