Specify your "who" - Deepstash

Specify your "who"

Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?

If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else. 

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Running away from your problems is a race you`ll never win.

You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".

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