How to know when you have a marketing problem - Deepstash

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How to know when you have a marketing problem

Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.

You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or don't talk about what you make.

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Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.

We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.

You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.

Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?

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