Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
How to know when you have a marketing problem
Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.
You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or don't talk about what you make.
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581 reads
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How do I find your "who"
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...
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775 reads
How to resonate with your audience
You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For ...
64
541 reads
How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make a...
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621 reads
Specify your "who"
Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?
If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else.
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CURATED FROM
CURATED BY
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
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How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make a...
How to deal with a hothead
First off, you can't get angry too because then there are two angry people.
Tell yourself they are having a bad day. Don't try to shut them up or talk over them. It doesn't work. Instead, listen actively. Don't judge or analyze what the person is saying at first. Just try to un...
"The only way on earth to influence other people is to talk about what they want and show them how to get it."
DALE CARNEGIE
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