Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute? If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else.

Specify your "who"

You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For example, if you're at a baseball game, someone can probably sell you a stale hot dog because it reminds you of going to the ballgame with your grandpa. But in a business setting, you would never buy it.

How to resonate with your audience

We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
<ul>
<li>People don't know what they want. It took someone to make an iPhone and show people, and then only did people want it.</li>
<li>We need to find empathy to understand how people think before we can make a product people will want.</li>
</ul>

How to know what people want

Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment. You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or don't talk about what you make.

How to know when you have a marketing problem

Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can say it is for these people but not for those people.
<ul>
<li>Who is it for? Who is it for psychographically? What do they believe? What do they dream of? What are their fears and desires?</li>
<li>You get to pick the who. They have a problem they know they want to solve. They have the means to solve it, and you are able to keep your promise.</li>
</ul>

How do I find your "who"

A collection of Insights from marketing mogul's best books, blogs and videos

business

Business

marketingandsales

Marketing & Sales

timemanagement

Time Management

7 days with Seth Godin

You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".

Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain who marketers need to find their "who" in order to be successful. One of the biggest traps marketers fall into is that they want to sell to everyone. You can’t. You don’t have enough time, and you don’t have enough money. And that’s good news because now you can be specific. Pick a “who” that has a problem they know they want to solve, a means to solve it, and you are able to keep your promise. If those 3 things are true, then marketing is easy. Free marketing courses in HubSpot Academy: https://clickhubspot.com/PopularCourses-b7o 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business. #HubSpot #sethgodin

videos

Videos

Download HubSpot's Free Buyer Persona Templates: https://clickhubspot.com/vko

Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain who marketers need to find their "who" in order to be successful. 

One of the biggest traps marketers fall into is that they want to sell to everyone. You can’t. You don’t have enough time, and you don’t have enough money. And that’s good news because now you can be specific.

Pick a “who” that has a problem they know they want to solve, a means to solve it, and you are able to keep your promise. If those 3 things are true, then marketing is easy.

Free marketing courses in HubSpot Academy: https://clickhubspot.com/PopularCourses-b7o

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:

• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course:
https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online


About HubSpot: 
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

#HubSpot #sethgodin

Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! 

Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! 

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. 

All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!


How to know when you have a marketing problem

Similar ideas to How to know when you have a marketing problem

How to deal with a hothead

DALE CARNEGIE

How to know what people want