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Effective communication
Persuasion techniques
Closing a sale
This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.
How to use this technique:
Why it works:
Research shows that when our characteristics are similar to a character in a story, we identify with the character, which drives persuasion.
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MORE IDEAS ON THIS
Either this or that. A simplified process can lessen overwhelming decisions.
How to use this sales technique:
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Humour breaks out from the stale selling techniques by showing you have a sense of wit.
How to use humour in action:
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Instead of focusing solely on facts and figures, consider thinking about feelings.
Applications for this sales technique:
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It can feel very persuasive when someone shows that they understand your point of view.
Ways to use this sales technique:
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This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:
Ways to use this sales technique:
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Instead of stating what your company can do, show your prospects that your product works for others.
Ways to use this technique:
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CURATED FROM
IDEAS CURATED BY
Different sales techniques will resonate with various audiences. Trying different techniques can help to see what resonates with your audience.
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Other curated ideas on this topic:
A Customer Access Map can help you identify organisations that customers belong to (if youβre selling to the public) or key deciders in the organisation (if youβre selling to a business).
Put all the maps next to each other, also considering the sales str...
Connecting is the ability to identify with people and relate to them in a way that increases your influence on them.
The principles to develop this skill include:
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