The Similarity Close
This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.
How to use this technique:
- Identify your prospect's job title, responsibilities, and industry.
- Consider a customer contact or account similar to the situation.
- Find one pain point the customer had that your prospect can relate to.
- Tell the story in a way that lays out the problem and then the solution.
Why it works:
Research shows that when our characteristics are similar to a character in a story, we identify with the character, which drives persuasion.
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Different sales techniques will resonate with various audiences. Trying different techniques can help to see what resonates with your audience.
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Effective communication
Persuasion techniques
Closing a sale
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