The Alternative Close

Humour breaks out from the stale selling techniques by showing you have a sense of wit.

How to use humour in action:

• Use a funny gif in your email.
• Do research on a social media account to find your prospects unique interest and reference it in a funny wa...

Instead of focusing solely on facts and figures, consider thinking about feelings.

Applications for this sales technique:

• Send your congratulations for recent personal or company accomplishments.
• Let them know you're thinking of them by passing along arti...

It can feel very persuasive when someone shows that they understand your point of view.

Ways to use this sales technique:

• Suggest ways to solve their problems by researching articles they have shared.
• If your competitor has problems, reach out to your pro...

This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:

Ways to use this sales technique:

• Identify three pain points of your prospect.
• List three end-picture benefits o...

Instead of stating what your company can do, show your prospects that your product works for others.

Ways to use this technique:

• Link out to a written or video customer testimonial for your prospect to view.
• Include a customer quote with their company nam...