Modern marketing pyramid
The parts of the pyramid:
- Intention is the base of the pyramid and the most important.
- Retention comes next. Existing customers are worth more than new ones.
- Remarkability. The conversations that happen because of your work. People will only talk about your work because they believe it will help their goals.
- Permission. The privilege of delivering personal and relevant messages to the people who want them. This is a future asset.
- Tactics, words, and images. What is your narrative that engages with people? Where is their status? What sort of affiliation do they desire?
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