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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Modern marketing pyramid
The parts of the pyramid:
- Intention is the base of the pyramid and the most important.
- Retention comes next. Existing customers are worth more than new ones.
- Remarkability. The conversations that happen because of your work. People will only talk about your work because they believe it will help their goals.
- Permission. The privilege of delivering personal and relevant messages to the people who want them. This is a future asset.
- Tactics, words, and images. What is your narrative that engages with people? Where is their status? What sort of affiliation do they desire?
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The base of the pyramid
In most pyramids, the top gets the attention, but the foundation is most important.
In marketing, the base of the pyramid is INTENTION. Intention comes with design thinking.
- Who is it for/what is it for?
- Have you identified the smallest viable audience an...
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Share with someone you respect
Sharing your goal with someone you perceive as having higher status or you respect, holds you accountable for doing it because you care about their opinion of you.
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Use job crafting
... to connect your work to a clear purpose or intention. The main reason we can’t find Flow at work is because our goals aren’t clear. Job crafting consists of looking at your job at multiple levels—task, relationships, identity—and adjusting each one to find more purpose.
For examp...
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