By bringing people with different perspectives together to iterate ever-improving prototypes, and exposing the prototypes to users at each step, the change maker accomplishes key objectives: collaboration and inclusion build buy-in as people feel heard and are able to contribute their experti...

Taking multiple steps to iterate a prototype before declaring a readiness to go to market may feel like a slowdown.

Purpose is not about a slogan on the conference room wall. It’s about knowing what you stand for, why your enterprise exists, and why you are there.

Some amount of resistance to innovation happens when people tied to a prior success see the next big thing as a repudiation of their past contributions.