Customers Have An Expectation
When interacting with any brand, every customer has anticipated what they want to experience. This is what customer expectation is really about, and once you fail to meet it, your customer is already on their way to your competitors. It is a competitive marketplace, don’t expect them to hang around for too long if you can’t give them what they need.
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Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
The difference between customers’ expectations and actual experiences with any brand reveals a lot about the brand. But how do we bridge the gap to position our businesses for success? Here are three areas to look into!
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