Just as you would when marketing to a potential prospect, you should take a needs-based approach and communicate based on what they want to know — not what you want to tell them. Prepare to handle objections; it’s inevitable.
Often, you can’t answer questions around contracts, benefits and org structure immediately, yet you need to acknowledge the question is there and that you intend to answer it as soon as you’re able to. This gives employees confidence that you aren’t oblivious to their concerns and are considering people as part of the process.
Everything in life can teach you a lesson. You just have to be willing to learn.
FROM THE ARTICLE
MORE LIKE THIS
7 Communication Mistakes You Should Avoid in Business