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Make It Personal
The most impactful and effective comms are those that take the most time and effort to deliver. Two-way and visual comms are key; employees are no different from consumers or clients. They want to engage with humans and to feel that the business understands them as individuals.
For example, a live discussion with the CEOs of both the acquirer and acquiree at the time of the announcement can settle nerves. Remember, the announcement comes out of the blue for the majority of employees — so it’s important to add faces to the communications to make them feel less clinical and unsettling.
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Five Practical Tips For Communications Leaders: Establish An Official Comms Workstream
It just takes one side conversation that inadvertently deviates from the planned strategy to start the relationship off on the wrong foot. Make sure the leadership team is clearly aligned.
One-on-one discussions take place as part of deal negotiation, and these conversations can have ...
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112 reads
First Impressions Count
A tried-and-tested execution plan for both internal and external comms is important, yet it’s equally important not to be rigid with that strategy and to adjust your comms plan according to the way in which employees are responding in real time.
People are the most unpredictable part of t...
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23 reads
Become A Change Agent
When it comes to M&A, the reality is that business isn’t just business. People enable a business to operate, and people have feelings and emotions, particularly about changes that are out of their control.
Communications managers should become change agents, and it is important that their ...
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32 reads
Anticipate Questions
Just as you would when marketing to a potential prospect, you should take a needs-based approach and communicate based on what they want to know — not what you want to tell them. Prepare to handle objections; it’s inevitable.
Often, you can’t answer questions around contracts, benefits and...
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Culture Transfer During Mergers And Acquisitions
What often happens is that the acquired entity’s culture lies dormant in the first few weeks of integration due to the immediate and urgent operational necessity of other practical tasks. This is where communication is key.
Of course, culture is a complex network of behaviours tha...
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241 reads
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Make it a collaboration
It can feel gratifying to figure out what seems like the answer and then deliver it in a sermon.
It can come off as superiority. Instead, try, “I don’t have all the answers, but I’d love to help you figure out what’s right for you.” Whenever you’ve t...
Introverts make better bosses.
Researcher Adam Grant found that introvert leaders tend to deliver better results than extroverts because they tend to
Workplace Recognition
Employees that feel they have a positive personal rapport with their management are more likely to be engaged and feel more appreciated when they or their work gets noticed.
A great manager should recognize the effort of their team members and appreciate what they have done fo...
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