Deficiency marketing
With deficiency marketing, you’re working to meet people where they are. This is similar to the idea of aiming to serve your past self. Show people that you understand their current problems, and you can draw them into your story.
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Either approach can be very powerful, but the best move is to combine them both. If you can show people that you understand their problems and you can show them what the future could look like, that’s a pretty compelling story.
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