Ideas from books, articles & podcasts.
With deficiency marketing, you’re working to meet people where they are. This is similar to the idea of aiming to serve your past self. Show people that you understand their current problems, and you can draw them into your story.
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Growth Marketing is buzzy! Reforge does a great job of defining it here.
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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Digital Marketing Tips: Jake Victor From LinkedIn
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