Simplify pricing
Buyers always want to know exactly how much a product or service will cost. Complicated pricing will make people think they're about to be caught off guard with some fine print and they may avoid you. Worse, if they buy from you, they might be surprised by the cost and then tell other people about their experience.
If you can only offer a custom quote, give people a starting point or range or even examples to show how different pricing can be.
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