Curated from: zapier.com
Ideas, facts & insights covering these topics:
8 ideas
·700 reads
13
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Transparency is about being open and honest. It's making it easy for customers to understand your business and what to expect when they buy from you.
The more transparent you are in your business, the more likely you are to meet your customer's expectations. When customers know what they'll get from you they are more likely to stay.
25
262 reads
Buyers always want to know exactly how much a product or service will cost. Complicated pricing will make people think they're about to be caught off guard with some fine print and they may avoid you. Worse, if they buy from you, they might be surprised by the cost and then tell other people about their experience.
If you can only offer a custom quote, give people a starting point or range or even examples to show how different pricing can be.
24
83 reads
Ensure your customer-facing policies and deliverables are clear to your customers.
25
70 reads
When there's a perceived risk, customers may try to lessen their fear by collecting more information.
24
73 reads
Communicate about the good and the bad. For example, sending a notification when shipping is delayed, emailing your price changes, publishing updated policies, etc.
However, you want your customers to reach you too. A WhatsApp chat widget can help people chat with a real person when they have any queries.
23
54 reads
Some businesses may think that transparency means letting customers see their flaws. However, it also means showing off everything you do well.
In your entire operations process, what are you most proud of? Why is your way better? What are the results, and how does it benefit your customers?
23
53 reads
Show your customers who you are. Telling a personal story or creating a narrative around your brand makes you more relatable.
People want to engage with brands whose values align with theirs. Telling people who you are and what you believe will help you reach the right audience. An "About Us" page or sharing personal stories on social media can help show your brand's ethos.
23
50 reads
Potential customers will still do their own research to make sure you match up to your claims.
If you say you will do something, do it. If you say you won't do something, don't do it. Your customer reviews will reflect this information.
22
55 reads
IDEAS CURATED BY
Learn more about business with this collection
Effective communication
Persuasion techniques
Closing a sale
Related collections
Similar ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates