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The why of an organisation and individual

  • The organisation. The reason a company exists goes far beyond the product or service and is what keeps the inspiration alive. People can be passionate about the different aspects of business, such as customer service instead of the product itself.
  • The individual. When we reach adulthood, our why's are fully formed. The rest of our careers offer us opportunities to bring that purpose to life. When we do something that we are not passionate about, we have to work harder at it.

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Passion drives the best companies

  • The best companies are those where the founder or small group of founders personally suffered, or they couldn't get something or had to overcome something.
  • The weakest companies are those where someone sees a market opportuni...

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The CEO's responsibility

The CEO's responsibility is to spread the cause, not just sell the product. So all the people that join the company understand that they're joining a social movement

For example, the people who work for Apple really think they will change the world. ...

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Entrepreneurship vs small business owner

There is a huge difference between being an entrepreneur and a small business owner. Not all small business owners are entrepreneurs. Some entrepreneurs own huge businesses, like Richard Branson, who owns 300 companies worth billions of dollars.

A small business owner owns a small b...

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The three levels of every organisation

  1. Every organisation knows what they do.
  2. Some organisations know how they do it.
  3. Very few organisations understand why they do it.

Our ow...

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Leadership is a mindset change

Leadership is a practicable skill. Unfortunately, most MBA programs don't really teach leadership. They call it leadership, but it is actually management.

Leadership is a change in mindset. In leadership, we go through this transition where we are no longer...

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Good Friendships are priceless 🤗

Simon Sinek explains that people want to work for a company that understands why they exist and are passionate about it.

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