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Our own career function of the same three levels.
The few CEOs who truly understand why their company exists usually last longer and outperform their competition.
The reason is that there's no passion for something we see as a market opportunity, but when it is personal, it becomes a source of passion.
The CEO's responsibility is to spread the cause, not just sell the product. So all the people that join the company understand that they're joining a social movement.
For example, the people who work for Apple really think they will change the world. Steve Jobs believed in power to the people, that this technology could empower people to stand up. It was not about the product; it was always about the people. The technology was simply a means to an end.
Leadership is a practicable skill. Unfortunately, most MBA programs don't really teach leadership. They call it leadership, but it is actually management.
Leadership is a change in mindset. In leadership, we go through this transition where we are no longer responsible for the results; we become responsible for the people who are responsible for the results.
There is a huge difference between being an entrepreneur and a small business owner. Not all small business owners are entrepreneurs. Some entrepreneurs own huge businesses, like Richard Branson, who owns 300 companies worth billions of dollars.
A small business owner owns a small business.
An entrepreneur is a problem solver.
Good Friendships are priceless 🤗
Simon Sinek explains that people want to work for a company that understands why they exist and are passionate about it.
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