Validating Your Idea: Google
Go to Google and start with the obvious, do a search for keywords and phrases related to the topic of your course.
Think about how your potential audience could search for that topic on the internet and don’t necessarily include the word “online course”. Pay attention to these results:
- How relevant is your idea of an online course to searchers? In what position does it appear?
- Do videos appear on the first page?
- Are there any paid ads related to the topic?
- Are courses on the same topic already available?
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Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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