Giotto’s 3 Rules For Innovating Inside The Box
- Make existing content more real. You want to captivate an audience? You don’t need to find new material you just need to work on your expression of it.
- Make existing content more emotional, when we feel emotionally connected to something, we’re more likely to remember it. That’s why character development is important in movies.
- Make existing content more approachable. You don’t need to be over the top in your presentation, instead make it more casual, more everyday to make it more inviting.
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