Innovation is making existing things better. It’s taking an existing piece of innovation and improving it.

Invention on the other hand is creating something entirely new. Something which has never existed before.

1. Make existing content more real. You want to captivate an audience? You don’t need to find new material you just need to work on your expression of it.
2. Make existing content more emotional, when we feel emotionally connected to something, we’re more likely to remember it. That’s why...