Curation is how to tell a story with just a bunch of things.
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Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
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Dave Lieber’s V Storytelling Formula
- Introduce the character;
- Bring the story to its lowest point;
- Turn it around and finish with a happy ending.
Once you introduce the character of the story, describe how things went awful for him/her, using emotion...
Story objectives
If your objective is to:
- Incite action: describe how a successful action was completed in the past and its steps.
- Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
- Convey values, tap into familiar emotions and si...
Old and new rules of brand awareness
Old rules of brand awareness:
- Make something for everyone.
- Tell our story.
- Attract customers.
- Build brand awareness.
The brands that succeed today have flipped things around. New rules of brand awareness:
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