Informational (contd.)
These keywords carry less intent to take real action compared to transactional or commercial keywords.
However, they can be valuable in building brand awareness by targeting them with informational content and educating your audience.
By targeting these terms, your website could become an authority in your niche and trusted by those searching for help or common questions.
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Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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Similar ideas to Informational (contd.)
Step 5. Identifying Potential Headlines
- Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
- Identifying Search Intent for Your Keywords
- Deci...
Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
Research
- Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
- Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
- Search Intent: Informational, Navigatio...
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