Customer Needs, Wants And Demands

• Needs: these are those bills that you absolutely must pay and are the things necessary for survival (rent or mortgage payments, car payments, groceries, insurance, health care, minimum debt payment, and utilities).
• Wants: these include all the things...

For decades we have been living a lifestyle of buying stuff: goods and services to take care of our real or imagined needs. We cannot get out of this behaviour as it takes years to unlearn these robust habits.

We need to identify the root cause, the source of emptiness, deprivation...

When you’re able to disengage from the demands of other people, you’ve suddenly freed up the mental space to focus on longer-term, bigger-picture projects ...