Learn more about books with this collection
Effective communication
Persuasion techniques
Closing a sale
Needs- states of deprivation
Wants- from that needs take
Demands- wants backed by buying powe
36
679 reads
MORE IDEAS ON THIS
If we set the right level of expectations in market then customer gains value and satisfaction from us.
31
294 reads
Exchange is the act of obtaining a desired object from someone by offering something in return.
Marketing actions try to create, maintain and glow desirable exchange relationships.
32
384 reads
- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.
- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
32
344 reads
CURATED FROM
IDEAS CURATED BY
Marketing is future
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Other curated ideas on this topic:
For decades we have been living a lifestyle of buying stuff: goods and services to take care of our real or imagined needs. We cannot get out of this behaviour as it takes years to unlearn these robust habits.
We need to identify the root cause, the source of emptiness, deprivation...
Time alone allows us to order our priorities according to what we need, rather than the needs of others.
When you’re able to disengage from the demands of other people, you’ve suddenly freed up the mental space to focus on longer-term, bigger-picture projects ...
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