“Happiness consists more in small conveniences or pleasures that occur every day, than in great pieces of good fortune that happen but seldom.”
BENJAMIN FRANKLIN
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Their population enjoys a healthy work-life balance, high standards of living with less pressure, less stress, and more time for everything they enjoy and love doing.
“No people can be truly happy if they do not feel that they are choosing the course of their own life.”
This is the Danish word for “happiness.”
The concept teaches that happiness isn’t a destination, it’s a habit. It’s what we do to make everything else in life awesome.
In both Danish and Norwegian, 'hygge' means “to give courage, comfort, joy”.
In Denmark, 'hygge' is a central part of the culture. It’s about giving your responsible, stressed-out self a break to live in the moment and enjoy your immediate environment.
Etymologically, it comes from a Finnish root word that implies “inner” or “inside.” In Finnish culture, it’s about adopting the attitude of persistence and determination.
It’s often described as stoic determination, the tenacity of purpose, grit, and resilience.
It's part of the Swedish culture. It means “Not too little. Not too much. Just right.”
The concept encourages an overarching balance across our lives: everything in moderation.
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Denmark is famous for being one of the happiest countries in the world.
It is known for being one of the most egalitarian countries in the world and its high levels of wellbeing are often attributed to its welfare system, where higher taxes provide free healthcare, school and university education, and government spending on children and the elderly is higher per capita than any other country in the world.
Nordic philosophy has a deep respect for functionality, clean lines, and longevity. Nordic design is created to be in harmony with its environment and a direct result of the region's climate.
During the long winter, homemakers maximise the space to reflect as much light as possible. Minimal furniture allows light and air to move around the room freely. The furniture employed are made of natural materials, such as wood, that will last instead of being regularly replaced.
- Rock Star Happiness: Rock star happiness is all about getting what you want. And we think it will make us happy.
- Lowered Expectations: Perhaps happiness comes from lowered expectations. If you don’t expect too much, you just might not be disappointed.
- Peak State Happiness: Maybe happiness is performing at your peak state. There is a certain bliss to be achieved when you conquer a goal you set for yourself.