Learn more about business with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Research found that consumers are more likely to favour premium brands associated with luxury, high price, and prestige when viewed from a distance. In contrast, common brands associated with accessibility, value, and warmth are desired when viewed from up close.
There is not an ideal distance. The research shows that the proper distance between consumers and products depends on the image the brand conveys.
6
50 reads
MORE IDEAS ON THIS
In a final real-world test, researchers found that ads that showed a premium diffuser further from the model outperformed ads that showed the premium diffuser closer to the model. The popular/close ad beat the popular/far ad.
6
33 reads
When we see something from a distance, we view it as luxurious, and by the same association, when we see something luxurious, we think it is further away.
6
46 reads
Retailers give a lot of thought to where they display products in their stores.
Research shows that customers prefer premium brands when their logos are positioned above the customer. For example, customers value premium watches kept deep inside a glass cab...
6
173 reads
CURATED FROM
insight.kellogg.northwestern.edu
4 ideas
·302 reads
New research finds that how far we are from a product influences what we think of it.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates