Learn more about business with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
The association between image and distance
When we see something from a distance, we view it as luxurious, and by the same association, when we see something luxurious, we think it is further away.
- In one experiment, participants who viewed a premium leather backpack from a distance thought it was more prestigious.
- In a second experiment, participants viewed a trendy canvas backpack as more popular when viewing it from a distance of three feet compared to five feet.
6
47 reads
MORE IDEAS ON THIS
Match the strategy of the brand
In a final real-world test, researchers found that ads that showed a premium diffuser further from the model outperformed ads that showed the premium diffuser closer to the model. The popular/close ad beat the popular/far ad.
6
33 reads
Understanding customer preference
Retailers give a lot of thought to where they display products in their stores.
Research shows that customers prefer premium brands when their logos are positioned above the customer. For example, customers value premium watches kept deep inside a glass cab...
6
174 reads
Close and popular, far and luxurious
Research found that consumers are more likely to favour premium brands associated with luxury, high price, and prestige when viewed from a distance. In contrast, common brands associated with accessibility, value, and warmth are desired...
6
51 reads
CURATED FROM
Does Distance Make the Consumer’s Heart Grow Fonder?
insight.kellogg.northwestern.edu
4 ideas
·305 reads
IDEAS CURATED BY
New research finds that how far we are from a product influences what we think of it.
“
Related collections
Other curated ideas on this topic:
5 More myths about the brain disproved
6. The brain is hard-wired. We can rewire the brain and recruit other parts of the brain to compensate for the lost tissue. Blind people use the 'seeing' part of the brain to 👂🏼.
7. A conk on the head can cause amnesia. T...
A Secret Weapon for Blooming
The good news is that self-doubt, odd as it may sound, is actually a secret weapon for blooming. When properly managed, it can help combat complacency and improve our preparation and performance. It drives us to question results, experiment with new strategies, and be open to alt...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates