5. Keep it to Yourself (At Least to Start)
In addition to implementation intentions, Gollwitzer also studied the effects of telling people about the goals you want to achieve.
Interestingly, his research found that telling people about your goals can substitute for actually taking action .
Gollwitzer explains the results in terms of his theory of symbolic self-completion .
- According to this theory, we all want to maintain our image in the eyes of others. To do that, we display signals of our self-identity.
- Announcing our goals can make us feel like we have sent that signal, and our motivation to achieve the actual goal can go down.
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