“The lesson is simple: human attention has become the sweet crude oil of the twenty-first century. If you can control the levers of human attention, then you can essentially charge whatever you’d like.”
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We have access to a vast amount of online information, but our brains are not wired to process them effectively. The Smarter Screen advocates for better design that improves our ability to make good decisions.
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First, stop checking your e-mails, and start processing them. You want to get emails out of your inbox qs soon as possible. To process emails efficiently, remember the three d’s: if you can deal with it, delete it, or delegate it in less than two minutes, then do it!
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