Google processes 3.5 billion searches a day and continually maps out the web to connect you to the most suitable information. Running Google ads allows you to reach customers at the moment they want to discover a product or learn about a service. Google Search ads are text-driven, so you only have to focus on creating quality ad copy to get results.

How Google Ads work

Text ads need three parts:<ol><li>Headline text. The standard ad headline is 30 characters.</li><li>A display URL.</li><li>Description texts. The description text is no more than 90 characters.</li></ol> Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.

Creating text for your Google ads

<ul><li>Consider how to highlight what makes you unique, such as free shipping or the variety you offer. </li><li>Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.</li><li>Include keywords to keep your ads relevant.</li></ul>

What to focus on when writing an ad

Google Search ads are a good way to effectively reach the right audiences. You only need ad copy that is optimised for Google, however, it should be excellent.

Ad copy

Ensure your landing page matches what you're advertising. Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads. Use ad extensions to make ads easier to interact with:<ul><li>Lead form extensions help you generate leads by allowing people to submit their information. </li><li>Call extensions let you include a clickable phone number in your ad.</li><li>Price extensions show offers in detail so people can quickly find what they want.</li></ul>

Tips on creating great ad copy

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.
Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.

How to assemble your ad copy

Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks. 🖥 Digital Advertising 101 certification: https://clickhubspot.com/3sf 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video chapters: 0:00 intro 0:45 How Google ads work 2:30 Ad copy Step 1- Highlight what makes you unique 2:48 Ad copy Step 2 - Easy to purchase 3:02 Ad copy Step 3 - Keywords 4:15 Keyword match 5:09 How to create ad copy About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #adcopy #googleads

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Marketing & Sales

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Technology & The Future

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Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav

The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks.

🖥  Digital Advertising 101 certification: https://clickhubspot.com/3sf

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification: 
https://clickhubspot.com/od6
• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online

Video chapters:
0:00 intro
0:45 How Google ads work
2:30 Ad copy Step 1- Highlight what makes you unique
2:48 Ad copy Step 2 - Easy to purchase
3:02 Ad copy Step 3 - Keywords
4:15 Keyword match
5:09 How to create ad copy 

About HubSpot: 
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #adcopy #googleads

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