How To Write Amazing Ad Copy | Google Expert Reveals Top Tips - Deepstash

Keep reading for FREE

Ad copy

Ad copy

Google Search ads are a good way to effectively reach the right audiences.

You only need ad copy that is optimised for Google, however, it should be excellent.


35 reads

How Google Ads work

Google processes 3.5 billion searches a day and continually maps out the web to connect you to the most suitable information. Running Google ads allows you to reach customers at the moment they want to discover a product or learn about a service.

Google Search ads are text-driven, so you only have to focus on creating quality ad copy to get results.


15 reads

Creating text for your Google ads

Text ads need three parts:

  1. Headline text. The standard ad headline is 30 characters.
  2. A display URL.
  3. Description texts. The description text is no more than 90 characters.

Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.


14 reads

What to focus on when writing an ad

  • Consider how to highlight what makes you unique, such as free shipping or the variety you offer.
  • Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.
  • Include keywords to keep your ads relevant.


14 reads

How to assemble your ad copy

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.

Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.


14 reads

Tips on creating great ad copy

Ensure your landing page matches what you're advertising.

Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads.

Use ad extensions to make ads easier to interact with:

  • Lead form extensions help you generate leads by allowing people to submit their information. 
  • Call extensions let you include a clickable phone number in your ad.
  • Price extensions show offers in detail so people can quickly find what they want.


11 reads



Running away from your problems is a race you`ll never win.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer