How To Write Amazing Ad Copy | Google Expert Reveals Top Tips - Deepstash
How To Write Amazing Ad Copy | Google Expert Reveals Top Tips

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips

Curated from: HubSpot Marketing

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Ad copy

Ad copy

Google Search ads are a good way to effectively reach the right audiences.

You only need ad copy that is optimised for Google, however, it should be excellent.


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How Google Ads work

Google processes 3.5 billion searches a day and continually maps out the web to connect you to the most suitable information. Running Google ads allows you to reach customers at the moment they want to discover a product or learn about a service.

Google Search ads are text-driven, so you only have to focus on creating quality ad copy to get results.


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Creating text for your Google ads

Text ads need three parts:

  1. Headline text. The standard ad headline is 30 characters.
  2. A display URL.
  3. Description texts. The description text is no more than 90 characters.

Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.


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What to focus on when writing an ad

  • Consider how to highlight what makes you unique, such as free shipping or the variety you offer.
  • Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.
  • Include keywords to keep your ads relevant.


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How to assemble your ad copy

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.

Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.


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Tips on creating great ad copy

Ensure your landing page matches what you're advertising.

Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads.

Use ad extensions to make ads easier to interact with:

  • Lead form extensions help you generate leads by allowing people to submit their information. 
  • Call extensions let you include a clickable phone number in your ad.
  • Price extensions show offers in detail so people can quickly find what they want.


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