Product-Led Growth means that every team in your business influences the product.

• Your marketing team will ask, how can our product generate a demand flywheel.
• Your sales team will ask, how can we use the product to qualify our prospects for us?
• Your customer success team asks, how can we create a product that helps customers become successful beyond our dreams?

By having every team focused on the product, you create a culture that is built around enduring customer value.