The availability heuristic states that we make decisions and form conclusions based on the most recent information we gathered.
For example, if everybody starts investing in an "innovative" fund, you might do it yourself because of everything you've recently heard. But you may fail to ask critical questions and make proper calculations.
This is also important as it shows that what you see is not everything that is available. The best-selling books are the most available, but there are also others that might be better and can teach us more.
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