The hardest part of startups is making choices. Not decisions but choices. A choice is a decision between alternatives, whereby deciding to do one thing you are also deciding not to do another. Pricing strategy selection is a choice. Or at least it should be.
Compared to the other work you need to do on pricing, however, choosing a pricing strategy is actually pretty easy.
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Having a long list of products, menu items or choices can actually cause stress and unhappiness.
When faced with a difficult decision, it can be tempting to take the easy road and procrastinate. This attitude illustrates what might be the greatest myth about decision-making: that, faced with two choices, we still have the option to not decide and to do nothing.
In fact, procra...
You don't need to make the perfect decision all the time, and if you want to preserve your decision-making energy for the things that actually matter, then try to make decisions that are not critical (e. g. deciding what toilet paper to buy or which Airbnb to rent)
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