Sources of Evidence for Leaders
- Scientific literature. Knowledge from scientific evidence is more accurate than the opinions of experts or their best practices.
- Internal data. Professional judgments based on hard data are far more accurate than judgments based on individual experience.
- Professional expertise. The professional experience of many people results in more accurate decisions than the personal experience of one or two individuals.
- Stakeholders’ values and concerns. Consulting the people affected by our decisions can be done with focus groups, internal surveys, or enterprise discussion management tools.
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