Learn more about books with this collection
How to build confidence
How to connect with people on a deeper level
How to create a positive first impression
AUTHORITY
- We’re taught in childhood that we should obey authority figures such as: parents, teachers, coaches, policemen, doctors etc..
- This carries over into adulthood where we continue to look up to and are influenced by recognized experts and officials.
- Dentists in white coats are used to sell us toothpaste, airline staff wear uniforms to remind us of their authority and many an email signature is appended with a string of qualifications in an effort to increase the individual’s authority.
542
3.39K reads
MORE IDEAS ON THIS
CONSISTENCY
- It is quite simple, our nearly obsessive desire to be and to appear consistent with what we have already done (Commitment).
Toy Companies Strategy:
- Advertise one kind of a toy. Parents promise their kids they will buy it for them
- Before Christm...
572
4.46K reads
Short Summary
6 WEAPONS of Influencing People :
- RECIPROCITY
- CONSISTENCY
- SOCIAL PROOF
- LIKING
- AUTHORITY
- SCARCITY
644
7.31K reads
LIKING
We like people who are similar to us, with the same views, interests, beliefs and values. We therefore need to find areas of shared interest to increase rapport and connection.
You like Coffee?! Wait, I like coffee too! We have so much in common!
- Nearly every advertisement you se...
564
3.51K reads
SCARCITY
- Research shows that humans respond MORE to “fear of loss” than “gaining something“.
- Companies will use “limited time offers” to make it appear products are in a short supply to increase buying frequency.
- The next time you’re sh...
591
3.36K reads
RECIPROCITY
- When someone gives us something, we feel obliged to repay them back. It’s for this reason that people are more likely to say “Yes” to your request when you first give them a small gift or perform a small favour (People will be nice if you’re nice to them).
608
4.56K reads
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
617
3.71K reads
CURATED FROM
CURATED BY
"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
Ever wonder why TV shows use laugh tracks? -People are more likely to laugh when they hear others laughing
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates