CONSISTENCY - Deepstash
CONSISTENCY

CONSISTENCY

  • It is quite simple, our nearly obsessive desire to be and to appear consistent with what we have already done (Commitment).

Toy Companies Strategy:

  • Advertise one kind of a toy. Parents promise their kids they will buy it for them
  • Before Christmas they don’t offer it, saying sold out. Buying some other toy.
  • In Jan and Feb when it was previously quiet, they release it. Parents already made their commitments now have to buy it.

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prince_rahul

"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

Ever wonder why TV shows use laugh tracks? -People are more likely to laugh when they hear others laughing

The idea is part of this collection:

How To Be Effortlessly Charismatic

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How to build confidence

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