Many highly cooperative groups use language to reinforce their interdependence.
For example, navy pilots returning to aircraft carriers do not “land" but are “recovered." Groups at Pixar do not offer “notes" on early versions of films; they “plus" them by offering solutions to problems.
These might seem like small semantic differences, but they matter because they continually highlight the cooperative, interconnected nature of the work and reinforce the group’s shared identity.
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The Culture Code analyses the mechanism behind a successful team and what makes people genuinely engage in organizational goals.
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