Embrace the Use of Catchphrases - Deepstash
Embrace the Use of Catchphrases

Embrace the Use of Catchphrases

The trick to building effective catchphrases is to keep them simple, action-oriented, and forthright:

"Create fun and a little weirdness" (Zappos), "Talk less, do more" (IDEO), "Work hard, be nice" (KIPP), "Pound the rock" (San Antonio Spurs), "Leave the jersey in a better place" (New Zealand All-Blacks), "Create raves for guests" (Danny Meyer’s restaurants).

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lindtho

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The Culture Code analyses the mechanism behind a successful team and what makes people genuinely engage in organizational goals.

The idea is part of this collection:

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