How would an SEO specialist write a content brief for an industry expert with very little writing experience?

Someone said all of us are creative, nahhhh...

That's not true! Our brains function in different ways, some are analytical and logical while some are critical and practical.

Industry experts are not inclined to write that's why Ghost Writers are created, so they can be the voice of the SME's who can't express what they know in words.

Properly addressing questions and knowing what's works best during the "transfer of knowledge" is crucial to extracting information from these amazing beings.

Communication is key, structure the interview the way the interviewee wanted to be interviewed.