What's The Best Way For SEO, Topic Experts & Writers To Work Together? - Deepstash
The Power of Storytelling

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The Power of Storytelling

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What's gonna work? Teamwork!



304 reads

How would an SEO specialist write a content brief for an industry expert with very little writing experience?

How would an SEO specialist write a content brief for an industry expert with very little writing experience?

Someone said all of us are creative, nahhhh...

That's not true! Our brains function in different ways, some are analytical and logical while some are critical and practical.

Industry experts are not inclined to write that's why Ghost Writers are created, so they can be the voice of the SME's who can't express what they know in words.

Properly addressing questions and knowing what's works best during the "transfer of knowledge" is crucial to extracting information from these amazing beings.

Communication is key, structure the interview the way the interviewee wanted to be interviewed.


145 reads

Build a ground of Trust for the Subject Matter Experts

Build a ground of Trust for the Subject Matter Experts

Establish an invisible thread of trust between all the parties, always emphasize to the SME that:

  1. The writers who are interviewing them are there to help them convey what they want to say in plain English
  2. They have the authority on how the interview will be conducted (as long as they are comfortable with everything)
  3. They have the last say on everything, so you as the SEO need to be assertive that whatever goes out there in the public was reviewed and approved.


135 reads

Create a Content Work Flow

Create a Content Work Flow

Creating a workflow that will determine how things will flow in the pipeline will give your team a quick overview of what will happen with the draft that was created.

Having this mind map will give trust to all parties that there is a process being implemented to make sure that the asset that was created is properly being taken care of.

If the Topic Expert wants to revise something during the review process, he/she can address it to the writers before it goes to the Editor for Proof Reading.

Seamless Process, Better Results. 


46 reads

Always remember to write for the Readers

Always remember to write for the Readers

As an SEO, company managers might get excited about the collaboration with an expert because the content will have more authority, thus they might request these particular insertions:

  • Tell them all of our features.
  • Make sure you mention these selling points!
  • Don’t forget we won those two awards last year.
  • Can you drop this quote from our CEO in there?
  • Here are two case studies you should mention.

We can do "some" of this in a moderate way but make sure that the content is for the readers. Nobody cares for your companies achievements unless you show care first by providing informative content.


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Self Motivated | Life Learner | Bookworm


SEO, Topic Experts and Writers needs to have a common ground on creating a content, this article will help them know the little things that will make their project a success!


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