Establish an invisible thread of trust between all the parties, always emphasize to the SME that:

1. The writers who are interviewing them are there to help them convey what they want to say in plain English
2. They have the authority on how the interview will be conducted (as long a...

Someone said all of us are creative, nahhhh...

That's not true! Our brains function in different ways, some are analytical and logical while some are critical and practical.

Industry experts are not inclined to write that's why Ghost Writers are created, so they can be the voice of th...

As an SEO, company managers might get excited about the collaboration with an expert because the content will have more authority, thus they might request these particular insertions:

• Tell them all of our features.
• Make sure you mention these selling points!
• Don’t forge...