Always remember to write for the Readers

As an SEO, company managers might get excited about the collaboration with an expert because the content will have more authority, thus they might request these particular insertions:

• Tell them all of our features.
• Make sure you mention these selling points!
• Don’t forget we won those two awards last year.
• Can you drop this quote from our CEO in there?
• Here are two case studies you should mention.

We can do "some" of this in a moderate way but make sure that the content is for the readers. Nobody cares for your companies achievements unless you show care first by providing informative content.