It is important to know your competition to truly understand where you stand so that you can determine the profitability of the market. Understanding your competitors will enable you to identify market gaps and fill the gap.
You’ll get to establish your unique value proposition and determine whether the market is oversaturated or not. Knowing your competitors will give you an idea of how to outrank them by studying their strengths and weaknesses. Competitor analysis and monitoring your performance will help you be well-equipped with making improvements along the way.
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Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
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Similar ideas to Research your competition
It will allow you to maximize your strengths and manage your weaknesses.
Start with understanding where you fall on the introvert/extrovert spectrum; know your Myers-Briggs type; and then conduct a personal SWOT analysis (strengths, weaknesses, opportunities, threats).
Researching similar companies enables you to uncover ways a competitor addresses customer pain points.
Learn lessons from other successful businesses. You learn new tactics by comparing aspects of your company with other companies on the market
Different companies off...
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