Think about the receiver - Deepstash

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4 Simple Strategies to Send Effective Cold Emails

Think about the receiver

When you send an email without seeing things from the other person’s perspective, your email ends up sounding generic. 

Tailoring your email to an individual lets them know you put effort and thought into your message. And when you take the time to understand the other person, chances are, they’ll do the same for you.

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  • Do. If the email is actionable and takes under two minutes, then do the task ASAP.
  • Delegate. Forward the right tasks to the right people.
  • Defer. Reply to the message at a better time.
  • Delete emails that are not important or that you can delegate. 
  • File. Add messages that contain information you will need to your archives.
Stop CC’ing everyone

To avoid filling the email box of staff members, only CC the relevant parties. Ask your team to respond to you individually instead of using the reply-to-all button.

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Determine What The Sender Needs From You Asap

Ask yourself:

  • What’s the meaning and the value of the message?
  • What action does this message require of me?
Suggested Email Structure
  • Greeting
  • Pleasantry
  • How you got their details, call back and reason for email
  • Body Topic: Situation, Benefit, Call to Action
  • Closing line
  • Signature
Habits For Efficient Email Processing
  • Do – If it’s actionable, execute the task and archive.
  • Delegate – Forward it on.
  • Defer – Decide to do it later (snooze it until a concrete time).
  • Delete – If possible, do it to reduce your inbox.
  • File – If necessary, tag it and set a reminder for later to process items in that tag.