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4 Simple Strategies to Send Effective Cold Emails



4 Simple Strategies to Send Effective Cold Emails
Most emails that land in a busy person's inbox are shoved aside and forgotten. To the recipient, messages from strangers are pesky, irrelevant, or both. They're usually vague requests for help that offer nothing in return to the reader. But there are exceptions.


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Think about the receiver

When you send an email without seeing things from the other person’s perspective, your email ends up sounding generic. 

Tailoring your email to an individual lets them know you put effort and thought into your message. And when you take the time to understand the other person, chances are, they’ll do the same for you.



Practice sincerity

Be tactful, but also straightforward. If you need help or advice, it’s okay to ask. And to get the best results, warm up your approach first. Get to know the other person.

People can see through messages like that easily. It comes off as insincere if you offer someone help and then immediately ask for something in return.


Emailing the right person

Make sure you’re emailing the right person. You can execute the most brilliant emailing techniques…but if you email the wrong person, it’s all for nothing.

The right person usually is the one most able and willing to help.


Have a clear objective

When you send a message that asks the receiver a number of things, the other person can easily end up overwhelmed. In the end, the person will struggle to provide the answer you’re looking for and can even choose to not answer at all.

Ending your email with your one question makes it much easier for the other person to figure out what it is you want.


Clear and simple

The key to writing effective emails is to keep things concise, courteous, and clear. 

The easier you make things on the receiver, the more likely they’ll communicate and try to help you with your request.



Ignore your inbox when you wake up

Responding to emails as soon as you receive a notification gives others the impression that you’re at their beck and call. It also prevents you from reflecting on your own priorities for...

Empty your inbox daily

  • Do. If the email is actionable and takes under two minutes, then do the task ASAP.
  • Delegate. Forward the right tasks to the right people.
  • Defer. Reply to the message at a better time.
  • Delete emails that are not important or that you can delegate. 
  • File. Add messages that contain information you will need to your archives.

Stop CC’ing everyone

To avoid filling the email box of staff members, only CC the relevant parties. Ask your team to respond to you individually instead of using the reply-to-all button.

Determine What The Sender Needs From You Asap

Ask yourself:

  • What’s the meaning and the value of the message?
  • What action does this message require of me?

Suggested Email Structure

  • Greeting
  • Pleasantry
  • How you got their details, call back and reason for email
  • Body Topic: Situation, Benefit, Call to Action
  • Closing line
  • Signature

Habits For Efficient Email Processing

  • Do – If it’s actionable, execute the task and archive.
  • Delegate – Forward it on.
  • Defer – Decide to do it later (snooze it until a concrete time).
  • Delete – If possible, do it to reduce your inbox.
  • File – If necessary, tag it and set a reminder for later to process items in that tag.

4 Methods For Email Management On A Phone

  1. When you are walking or driving, use apps like Talkler to read your email to you and be able to reply with voice messages or delete emails.
  2. Trying to read email whil...