Paradox of scale
People who want to be big sometimes think they have to immediately reach the largest possible audience — but the best way to produce things that take off is to produce small things. To become a small expert. To become the best person on the Internet at understanding the application of Medicaid to minority children, or something like that.
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This was intended as advice for people interested in writing articles and books, but it applies to anything you want to build on the Internet. It's similar to the startup way of starting with and dominating a niche market
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Outline
Start with a plan. After that you can split the big deal – the whole text into small little pieces. What to use:
- Common sense (your feelings). Think what will be useful for your audience.
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