The Internet Let's You be Niche at Scale - Deepstash

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This was intended as advice for people interested in writing articles and books, but it applies to anything you want to build on the Internet. It's similar to the startup way of starting with and dominating a niche market

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The Internet Let's You be Niche at Scale

The Internet Let's You be Niche at Scale

davidperell.substack.com

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Paradox of scale

People who want to be big sometimes think they have to immediately reach the largest possible audience — but the best way to produce things that take off is to produce small things. To become a small expert. To become the best person on the Internet at understanding the applicati...

The Internet is like Tokyo

If you go to Tokyo, you'll see there are all sorts of really strange shops. There'll be a shop for 1970's vinyl, 1980's whisky, and so on. That doesn't make any sense if it's a shop in a Des Moines suburb. In a Des Moines suburb, to exist, you have to be Subway; you have to hit the mass-market im...

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