Learn more about communication with this collection
Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
Make the data entertaining
Data is just information. It needs to be organised, distilled and interpreted so the audience knows what the message is and what actions can be taken. Creating a story gives data a voice.
Consider framing your data in an amusing or comedic way.
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Presenting data without a story is painfully boring
You may have been to a presentation that is rich in data, but there's no story or anything compelling to help you connect the data to the larger insights.
Without a story, the audience's eyes may start to gloss over as they try to remain present. You may struggle to understand what the pres...
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Know your audience
The type of story depends on your audience. Some people will need more granular information, while others are only comfortable with the highlights.
For example, when you are presenting to the board, a story about how customers are impacted is more compelling than a story about Casey.
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Put things into context
When stories accompany data, it allows us to see into other perspectives.
Stories make data relatable and memorable. It connects the audience to the data.
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Craft connection
When data is connected to an effective story, it becomes a supporting actor in a larger production.
As a result, people will feel connected to the data and be more likely to take action.
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Start with a story
The story helps to frame communication. Descriptors like people, pictures, colours, sounds, and points of view give data meaning.
For example, a politician may tell a story about Casey, whose life was improved because of specific legislation. As a listener, you may not ...
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Biases and decision making
Biases filter our experiences and affect the way we understand the world, only allowing us to see what we want to see. As we gather information, the brain uses what it knows to interpret it, but the information we receive is rarely entirely accurate, complete, or unbiased.
How to embrace the truth within
- Recognise when you're telling yourself the story you rather want to hear. If you talk yourself into it or try to justify it, then it's probably a story, not the truth.
- Don't act based on the story. The more you support the story with actions and co...
Show passion when you're telling a story
“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...
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