Craft connection - Deepstash

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Craft connection

When data is connected to an effective story, it becomes a supporting actor in a larger production.

As a result, people will feel connected to the data and be more likely to take action.

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You may have been to a presentation that is rich in data, but there's no story or anything compelling to help you connect the data to the larger insights.

The type of story depends on your audience. Some people will need more granular information, while others are only comfortable with the highlights.

Data is just information. It needs to be organised, distilled and interpreted so the audience knows what the message is and what actions can be taken. Creating a story gives data a voice.

The story helps to frame communication. Descriptors like people, pictures, colours, sounds, and points of view give data meaning.

When stories accompany data, it allows us to see into other perspectives.

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