The case of the weighted blanket
The product team of Futurism noticed articles about the science of sleep and stress were getting a lot of traffic. They took the old idea of weighted blankets, used to treat children with autism and other disorders, gave it a new look, and marketed it with the promise that it could relieve stress and anxiety.
The gravity blanket, like the fidget spinner, succeeded because of good design, universal appeal, and the products' novelty.
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