<ul><li>Most of us tap into only 40% of our capabilities. When your mind is telling you that you’re done, completely exhausted and not able to go any further, you’re only at about 40% of your potential. When you get to the 40%, you need to tap into a hidden reserve or energy and motivation.</li><li>Keep fighting when you feel like you’re done, and that’s when you unlock the remaining 60% of your potential.</li></ul>

The 40% Rule

<ol><li>Look into it on a daily basis and tell yourself the truth about where you are and where you want to be.</li><li> Write down your goals.</li><li> Hold yourself accountable to your goals on a daily basis.</li></ol>

Action!!

Next time you’re inspired to do something, but feel that sense of self-doubt start kicking in, stop yourself and ask:“What if I did _____?” Fill in the blank with what you want to do.Then, think about this: What would a successful outcome look like? And finally, follow it up with action.

What If?

If you want something, YOU have to go after it. Don’t wait for someone else to give you the opportunity. Don’t wait for someone else to help you. If it’s your dream, it’s on YOU. If you wait, you’ll be waiting until you’re on your deathbed if you don’t take action.

No One Is Going To Help You

There is pain, sadness, humiliation, hardship, failed dreams, death, and everyday ups and downs. To be great in life, you need to be prepared to confront this suffering. If you resist it, you’ll cause yourself even more pain. Embrace and get comfortable with the pain. Use it as motivation.

Life is Not Easy

Don’t fall for the alluring trap of quick-fix (temporary or inadequate solution to a problem) life hacks. You need to learn how to harness talent, hard work, passion, and obsession to relentlessly pursue your goals. To do this well, you need to master your mind. Without mastery of your mind, you cannot unlock your full potential.

Forget The Quick-Fixes

“The ticket to victory often comes down to bringing your very best when you feel your worst.”

“We all need small sparks, small accomplishments in our lives to fuel the big ones.”

Be the 1% of people willing to do what it takes. Be the warrior. The warrior trains, battles, and never backs down. If you want to achieve the unachievable, being a warrior is the only way.

Be A Warrior

… so if you start thinking that it will, you’ll be disappointed and less effective. Instead of focusing on what you think you deserve, figure out what you want and be willing to pay the dues required to get it.

Life Doesn’t Always Go Your Way

Pain unlocks the pathway to optimal performance. You have to become friends with pain, instead of running away from it.

Pain is the way

Even if you have big dreams, you need to start with small victories. Those small victories will provide the fuel you need for the bigger fire you want to build. Find ways to set up milestones along the way that will keep you going. Progress is one of the most motivating forces out there.

Progress Is Motivating

To start living your life at full capacity, embrace the “discomfort zone” by pushing past your comfort zone incrementally, bit by bit. For example: if you feel like giving up after 10 pushups, push yourself to do 2 more. And next time, push yourself to do more, and so on.

Extra Step

“Pain unlocks a secret doorway in the mind, one that leads to both peak performance, and beautiful silence.”

“The most important conversations you’ll ever have are the ones you’ll have with yourself.”—David Goggins

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

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New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

David Goggins is an American ultramarathon runner, ultra-distance cyclist, triathlete, public speaker, and author. He is a retired United States Navy SEAL member who served in the Iraq War.

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