Traction Thinking - Deepstash

Traction Thinking

Traction and product development should get 50-50 of your time

Define your traction goal

  • Phase I – Making something that people want
  • Phase II – Marketing something people want
  • Phase III – Scaling the business

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lindtho

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Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.

The idea is part of this collection:

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  • Phase I. Get ready to sell.
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Implementing 80/20

Phase I: Self-analysis
Reflect
on where your current focuses are. How do these impact you in different areas in life?

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Phase I — Get Ready To Sell

This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.

Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...

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