Traction and product development should get 50-50 of your time
Define your traction goal
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Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
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Customer validation means test selling at every point in the process (all the while keeping costs low — it’s not the time to scale up yet):
Phase I: Self-analysis
Reflect on where your current focuses are. How do these impact you in different areas in life?
Phase II: Identify the 20 Percent
Link those good or bad results to the source of your activities.
Phase III: Focus on the Fat Tail
Elimina...
This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.
Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...
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