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The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
Ask Situation questions. These questions will help you understand the prospect’s buying situation. An example of a situation question is how is your organization structured?
Problem questions. These kinds of questions clarify the buyer’s pain points
Implication questions. These kinds of questions are meant to make the prospect aware of why they need to solve the problem they are facing ASAP.
Need-payoff questions. These kinds of questions get the buyers thinking of the benefits of solving their problem
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Traction and product development should get 50-50 of your time
Define your traction goal
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A viral loop is a three-step process in its most basic form:
A customer is exposed to a product or service
The customer shares the message with someone else
Some portion of the people exposed become your customers as well
Engineering As Marketing
Bui...
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670 reads
Business development involves exchanging value through partnerships.
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Create short free courses that are geared towards educating potential customers about the product, or your problem space.
A popular approach is to create a sequence of emails that slowly exposes your new customers to the key features in your product.
For example, you could email them ...
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CURATED FROM
Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.
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Most leaders haven't thought much about the realms of knowledge and what problems they can solve. If you're a leader of a large corporation with challenges in all three of these realms, it's a big part of your job to ensure the right kinds of thinking are used and in which situation it is require...
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